ROI in social media?

Thursday, November 5, 2009

A lot of discussion has been brewing and Susan Payton wrote an interesting article see below – I like the way she thinks:

http://www.sparkplugging.com/marketing/measuring-roi-for-social-media/

Did Warren Buffett expect an ROI on purchasing a controlling interest in Burlington Northern Santa Fe Railroad?  For many reasons he decided he wanted it.  Possibly even just on a whim, of sorts.  He knows how to take risk.  He understands it won’t always pay off, and the payoff may be long term. He’s patient.

That, my friends, is good old fashioned business savy, not ROI metrics – and that is precisely how businesses are succeeding using social media!

See more from Angela here: http://www.angelarender.com/2009/11/the-fallacy-of-roi-and-social-networking/

-David