Last week I received an email from a total stranger that caused me to do some hard thinking. Let’s look at this email and dissect it as an example of what not to do and as an example of the quandary we all face both on the sending and on the receiving end of email.
My good friend and amazing editor, Ally Machate of Ambitious Enterprises recently invited me to write a guest blog post for her. I have to admit that I sat on that generous invitation for a number of weeks. I just couldn’t think of a post worthy of her. Then I took a piece of advice that I give my clients when they’re struggling to find inspiration…
As I speculated when Pinterest added in the ability to create business accounts, the image sharing site has rolled out the first of many business friendly tools: user tracking analytics. These apply to business accounts only so if you’ve dragged your feet on converting the personal account you were using for business over to a business account, now would be the first of many incentives to do so.
There are a lot of companies out there who leapt onto the social media bandwagon without looking. More importantly, without understanding the media or how it worked. As technology changes and businesses fumble around for the next big thing, the core essentials of ownership have not changed and will remain a constant for whatever new media appears on the horizon.
Angela is pleased to announce her fourth article on cyber security for small businesses has appeared in The Business Monthly. Check out the article for a brief overview of how to balance marketing, sales, and social networking without getting social engineered.