Cyber security: Is the threat overblown?

Monday, April 30, 2012

The news has been filled lately with calls of urgency regarding Cyber Security (or the lack of) within both private industry and government/military. At a recent conference, FBI director Robert Mueller said: “There are only two types of companies: those that have been hacked, and those that will be. Even that is merging into one [...]

Marketers Beware – Privacy Law is Catching Up With Your Data Scraping

Monday, March 19, 2012

Target marketers better start minding their P’s and Q’s because Massachusetts isn’t waiting for Obama’s privacy bill of rights, or the Cybersecurity Act of 2012. These new privacy laws are a great step forward for the consumer, but provide a number of difficulties for any business venture, from first-time self-published writer to large corporations.

Marketing in the Digital Age – An Interview with Angela Render

Wednesday, March 14, 2012

Yesterday I have the pleasure of being interviewed by Mindy Guisewite on her Blog TalkRadio program, Insurance Matters.

We talked about how marketing has changed, what’s stayed the same, and some ways of approaching digital marketing for small business owners. Check out our interview here!

Pinterest – A Lawsuit Waiting to Happen

Wednesday, February 29, 2012

The newest buzz in the marketing community is how to capitalize on Pinterest, a 2-year-old photo sharing social media site. With over 10 million monthly visitors, it’s fast approaching Facebook and Tumblr in terms of a time-sink. With that many consumers passing things around, Pinterest is a prime location for businesses—especially catalog or online retailers—to generate buzz. But, as Business Insider explains in a well-written article, “Pinterest might be the most illegal network to hit the Internet yet. More illegal than Napster. More illegal than Megaupload.”

Ebook Wars: Amazon and Publishers Slug it Out Over Price

Monday, February 27, 2012

As the next chapter in the ebook saga moves us toward all-out war in the pricing arena, readers are fuming in the cross-fire. But is the problem here really in price gouging or is it a product of yet another back-firing marketing and sales strategy?

What is the Cloud?

Wednesday, February 22, 2012

What is the Cloud? Lately it seems everyone is talking about the Cloud, public Cloud, private Cloud, and on and on. Fundamentally, the Cloud is a marketing term. Think of the Cloud as a magic curtain, behind which all the technical magic occurs. Files are still stored on disk drives, on server clusters, in server [...]

What Do You Think About Mobile Marketing?

Tuesday, February 21, 2012

On the heels of receiving two mobile SPAMs this last week and one legitimate text ad, I found a link to an article from iMedia Connection in my in-box this morning: Why aren’t more brands using mobile advertising? For those of you who don’t know, mobile marketing includes (but is not limited to) the following [...]

Lessons From a Violinist

Tuesday, January 24, 2012

My hat is off to Slovakian violinist Lukas Kmit for being mega cool under pressure.

Is Google Killing Their Own Market Share?

Wednesday, January 18, 2012

So here’s the thing. Google’s changing their search results criteria…again…only this time it’s not just their guarded/hated algorithm. In a recent Cnet article, Why Google is ditching search, author Peter Yared describes the trend of Google away from organic search results and toward paid (which we already knew about) and their newer answers feature. Believe it or not, instead of offering up your well-thought-out, expertise-filled articles, Google’s thrown their hands up at the whole thing and decided to just answer your question themselves.

Has Google Killed Creativity?

Friday, January 13, 2012

Working with my spouse often makes for some interesting conversations. Over breakfast, he spoke about all the different programs and things he was playing with. Programs like Linux, Red Hat, and Fedora. At the end of the conversation, he commented that in 2012, those programs would never have been called by those names. Their developers, in an effort to increase their ranking in Google, would have called them things like Operating System v3.4, and Free Operating System v3.4.