As I speculated when Pinterest added in the ability to create business accounts, the image sharing site has rolled out the first of many business friendly tools: user tracking analytics. These apply to business accounts only so if you’ve dragged your feet on converting the personal account you were using for business over to a business account, now would be the first of many incentives to do so.
Yesterday I have the pleasure of being interviewed by Mindy Guisewite on her Blog TalkRadio program, Insurance Matters.
We talked about how marketing has changed, what’s stayed the same, and some ways of approaching digital marketing for small business owners. Check out our interview here!
The newest buzz in the marketing community is how to capitalize on Pinterest, a 2-year-old photo sharing social media site. With over 10 million monthly visitors, it’s fast approaching Facebook and Tumblr in terms of a time-sink. With that many consumers passing things around, Pinterest is a prime location for businesses—especially catalog or online retailers—to generate buzz. But, as Business Insider explains in a well-written article, “Pinterest might be the most illegal network to hit the Internet yet. More illegal than Napster. More illegal than Megaupload.”
Heads-up all you business people who have hired people to manage your social networking for you. There’s a new legal action that may set precedent for IP and social media and it’s something that should concern business owners, writers, interns, or anyone else making a living social networking for a company.
Here’s a new twist on advertising. In their last major update, Facebook enabled the ability for brands to attach ads to that scrolling news feed along the right hand column of the page.