As the next chapter in the ebook saga moves us toward all-out war in the pricing arena, readers are fuming in the cross-fire. But is the problem here really in price gouging or is it a product of yet another back-firing marketing and sales strategy?
Have you ever wondered why doing all the things the “experts” tell you to never seems to make as much of a difference for you as it did for them?
I read a recent article on Forbes that got me to thinking about marketing in a depression climate – particularly Internet marketing in all its forms.
I wanted to take a moment and share my observations on the activity in Dragon*Con’s three dealer rooms, including the environment, the dealers, and the shoppers.