I may have to eat my words on lack of ROI and Social Media! Dell Made $6.5 Million on sales through Twitter and other Social Media Marketing. I’m thinking $6.5 Million isn’t really too bad. Social Media Marketing does indeed work. If done correctly. It’s still a small portion of Dell’s revenue, but a growing [...]

A lot of discussion has been brewing and Susan Payton wrote an interesting article see below – I like the way she thinks: http://www.sparkplugging.com/marketing/measuring-roi-for-social-media/ Did Warren Buffett expect an ROI on purchasing a controlling interest in Burlington Northern Santa Fe Railroad?  For many reasons he decided he wanted it.  Possibly even just on a whim, [...]