Target marketers better start minding their P’s and Q’s because Massachusetts isn’t waiting for Obama’s privacy bill of rights, or the Cybersecurity Act of 2012. These new privacy laws are a great step forward for the consumer, but provide a number of difficulties for any business venture, from first-time self-published writer to large corporations.
The newest buzz in the marketing community is how to capitalize on Pinterest, a 2-year-old photo sharing social media site. With over 10 million monthly visitors, it’s fast approaching Facebook and Tumblr in terms of a time-sink. With that many consumers passing things around, Pinterest is a prime location for businesses—especially catalog or online retailers—to generate buzz. But, as Business Insider explains in a well-written article, “Pinterest might be the most illegal network to hit the Internet yet. More illegal than Napster. More illegal than Megaupload.”
Transparency. It’s the buzz-word for businesses trying to market themselves on the Internet. A lack of transparency can mean a lightning death for a Brand on Social Media.
But what about individuals or individuals who are their business?